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Vancouver email marketing

email marketing introductory plan

Collecting client emails is central to a successful online marketing strategy. Client email and contact information is a cornerstone in building a customer relationship marketing system. Permission based marketing (opt-in email marketing systems) to existing customers is a proven method to leverage repeat business and establish lasting credibility. Through the use of HTML email newsletters, you have an excellent opportunity to strengthen client relationships and increase awareness of your company.

Please note that 4AM Group does not sell or purchase email lists on behalf of clients.
4AM Group provides permission-based email marketing services only.


If you are new to email marketing, please sign up for our Email Marketing Introductory Plan. The plan will introduce you to all the required components of setting up your email marketing campaign and help you develop your email marketing strategy.

Email marketing is an integral part of an effective website marketing strategy. With the rapid growth in the number of Internet websites, consumer’s attention spans are harder to maintain. An effective online marketing campaign will not only grab the consumer’s attention but also give them a valid reason to re-visit your website or your company.

The Email Marketing Introductory Plan provides simple, practical and effective email marketing strategies for your company to build a solid long-term email marketing campaign:

The Plan

Mailing List Setup
Sign-up form on the Home Page of your website.
• Setup of an email marketing mailing list account on the 4AM Group database server.
• Migration of existing email mailing list into your account.

Email Campaign Development
• Email campaign development
• Email marketing consultation
• Written action plan.

Newsletter Creative Design
• Choice of one (1) Pre-Designed Template from our selection of email marketing templates
   o The Pre-Designed Template may be upgraded to a Custom Designed Template.
   o Click here for the difference between Pre-Designed and Custom Designed templates.
• The template can be used for corporate, special deals, coupon and news mail-outs.

Training
• Two (2) hours of on-site training on how to update newsletter templates for future mail-outs.
• Templates can be easily updated through the email marketing online system by any staff member.

Mail-Outs
• Two (2) mail-outs during the first month on the Self Serve Plan
   o The Self Serve Plan may be upgraded to the Managed Plan
   o Click here for the difference between Self Serve Plan and Managed Plan.
• The mail-outs must be used during the first month of the email marketing campaign and cannot be
   banked for a second month.

Online access to Email Campaign Statistics
• 4AM will provide secure access to the email marketing database server 24/7.
• Ability to access subscriber list at anytime including exporting the list for other marketing efforts.
• Email campaign statistics will be available after each mailing and will show the effectiveness of
   the marketing campaign.

Email Campaign Review
• 4AM Group will conduct an email campaign review to discuss the effectiveness of the internet
   marketing efforts and provide additional email marketing advice for future campaigns



Mail-Out Plans

Self Serve Plan

If you have experience with email marketing and are looking for a company to help you with all the technical details of running your email marketing then sign up for the Self Serve Plan.

Self serve email marketing plans enable clients to send permission based email marketing campaigns at a very affordable price. Clients save money by preparing and sending their own emails directly using our email marketing software. Clients can purchase our professionally designed templates to further enhance the effectiveness of their mail-outs. The Self Serve Plan is ideal for clients who want complete control over their email marketing campaigns from newsletter design and development to final mail-out and review.

Features:
 • No setup fee
 • 24/7 access to online statistics for partner or partner’s clients
 • Online access to email campaign statistics

Managed Plan

If you would like a professional to help you with all your email marketing needs, then sign up for the Managed Plan.

Managed email marketing plans enable clients to utilize 4AM’s professional staff to help them address all their email marketing requirements. 4AM will perform all the newsletter updates including text copy and image migration. In addition, 4AM will send test mail-outs to ensure that the newsletters are thoroughly tested prior to deployment to the target audience. 4AM will provide clients with a detailed mail-out schedule to ensure consistency in timing and branding as well as review the trends and statistics with the client to continually improve results. The Managed Plan is ideal for clients who want to focus on their own business or who do not have the technical skills to manage and execute important online campaigns.

 • No setup fee
 • 24/7 access to online statistics for partner or partner’s clients
 • Migration of existing subscribers to account
 • Mail-out schedule
 • 4AM will handle all aspects of email template updates, testing and mail-outs
 • Online access to email campaign statistics
 • Quarterly email marketing reports
 • One (1) hour of email consultation per quarter by phone or email


Email Templates

4AM recommends using professionally designed email marketing templates in all your email mail-outs. Professionally designed templates will give your clients the confidence that they are working with a professional world class company. In addition, consistent and well-branded newsletter creative designs will increase impact, visitor retention and sales.

4AM offers both pre-designed and custom designed email templates.

Pre-designed Templates
Pre-designed email templates offer you professionally designed newsletters at an affordable price. All pre-designed templates can be customized to include your corporate logo and mailing address. As well, all pre-designed templates are easy to update and scalable to different amounts of text copy and images. Your investment cost is only $250 CAD | $200 USD for a professionally developed newsletter template.

Custom Designed Templates
Custom designed email templates will help you extend your brand consistency. By using consistent colours, logos, and images, your brand will be further solidified. Our custom designed templates can be fully integrated with your current brand strategy allowing us to effectively deploy your corporate brand, logos and images into the creative design. These unique newsletter designs will create impact and increase interest in your company, products, services and news. Your investment cost is $750 CAD | $650 USD for a custom design and developed newsletter template for your email marketing campaign.


contact us today
If you have any questions regarding 4AM Group’s permission-based email marketing solutions, please don’t hesitate to contact us. Find our more about our email marketing services by completing this online form.

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Thank you for your interest in 4AM Group.
Once we have reviewed your request we will contact you with more information.



        related projects | see all projects | contact us for your next project

Northwest Culinary Academy of Vancouver
4AM Group developed a newsletter campaign for the Northwest Culinary Academy of Vancouver, one of the leading culinary schools in Canada. The project involved creative design, concept development, newsletter production, mail-out and review.

Blue Mountain
Blue Mountain engaged 4AM Group to design and develop and email marketing campaign for spring coupons at their resort. Services provided include: concept collaboration, creative design and production.


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