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        4AM Group Success Story

Abercrombie & Kent, Cheltenham, United Kingdom
Project: Email marketing campaign / Flash rich media production
Year: 2004
Website: www.abercrombieandkent.com

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Since 1962, Abercrombie & Kent has been at the cutting edge of travel innovation. Today they continue to lead the field by providing clients with the finest tailor-made private journeys and escorted small groups. Supported by their international network of travel experts, your next holiday can be an unforgettably imaginative and very personal journey of discovery.

With Abercrombie & Kent, the original luxury travel company.

Abercrombie & Kent engaged 4AM Group to develop an email marketing campaign with an interactive landing page.


results
4AM Group developed an exciting email newsletter campaign for Abercrombie & Kent. The requirements of the project were to create a feeling of luxury and adventure travel to the most remote and exotic locales in the world.

An email creative with the title "Have you really lived your life" with dynamic original creative was used to engage the viewer. An interactive and highly animated landing page was developed using Macromedia Flash. Custom graphics and copy were developed for this marketing campaign. In addition a customized music loop was created specifically for the Flash animation.

Abercrombie & Kent enjoyed the most successful marketing campaign in the history of their company. Success was based on the number of bookings directly resulting from click-throughs from the email landing page.

If you have any questions regarding your next web site design, email marketing or IT project, please don’t hesitate to contact us.



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4AM Group consists of several divisions including 4AM Connect, 4AM FreeWeb and 4AM Recommends providing free initial consulting for web design, website development, email marketing, internet consulting, search engine optimization, brand identity and print, ecommerce, custom applications, multimedia, and web page hosting in Vancouver, Victoria, Whistler, and Kelowna, BC, Calgary and Edmonton, Alberta, Toronto and Ottawa, Ontario, Montreal, Quebec, New York and New Jersey, New York, Seattle, Washington, Portland, Oregon, San Francisco and Los Angeles, California, Denver, Colorado, Miami, Florida, West Virginia and more!

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