& Kent, Cheltenham,
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Since 1962, Abercrombie &
Kent has been at the cutting edge of travel innovation.
Today they continue to lead the field by providing
clients with the finest tailor-made private journeys
and escorted small groups. Supported by their
international network of travel experts, your
next holiday can be an unforgettably imaginative
and very personal journey of discovery.
With Abercrombie &
Kent, the original luxury travel company.
Abercrombie & Kent engaged 4AM Group to
develop an email marketing campaign with an
interactive landing page.
4AM Group developed an exciting email newsletter
campaign for Abercrombie & Kent. The requirements
of the project were to create a feeling of luxury
and adventure travel to the most remote and
exotic locales in the world.
An email creative with the title "Have
you really lived your life" with dynamic
original creative was used to engage the viewer.
An interactive and highly animated landing page
was developed using Macromedia Flash. Custom
graphics and copy were developed for this marketing
campaign. In addition a customized music loop
was created specifically for the Flash animation.
Abercrombie & Kent enjoyed the most successful
marketing campaign in the history of their company.
Success was based on the number of bookings
directly resulting from click-throughs from
the email landing page.
have any questions regarding your
next web site design, email marketing
or IT project, please don’t
hesitate to contact
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