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        4AM Group Success Story

Disc Jockey Rod (DJ Rod)l, Vancouver, BC
Project: Web site design and development / Flash rich media production
Year: 2003
Website: www.djrod.com

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interface detail

overview
Homegrown on the West Coast, DJ Rod is infamous for taking his listeners on a journey far beyond the mystic's reach. Playing deep, progressive house fused with tribal rhythms, Rod's spirit and skill behind the decks emanate the pure sound of joy and elation as he gives his listeners a shiver up the spine. Having played at lounge venues such as Fiction, Naked, BarNone plus a residency at Balthazar, DJ Rod likes to share with his listeners smooth grooves, organic beats and the kind of rhythmic pulse that vibrates the body onto the dance floor.

DJ Rod engaged 4AM Group to develop an interactive Flash website.


results
4AM Group worked with DJ Rod to develop an interactive Flash promotional website. Identity development of the rising star was of utmost importance to 4AM. The Flash solution was branded to target a specific audience; comprised of 15 to 35 year olds interested in house music and entertainment. The final product provided a highly animated and user friendly interface complete with DJ Rod mixes and a 3D Flash teaser.

Website traffic to DJ Rod’s site was astonishing with over two hundred unique visitors in the first week of the launch date. Global traffic continued to increase at an alarming rate over the first year. Total unique visitors today total in the thousands. The use of graphics, symbols and music instead of text allowed DJ Rod to share his joy of music with an international audience. DJ Rod wishes to revamp his website for the third time later this year to reflect his music’s growth and maturation.

If you have any questions regarding your next web site design, email marketing or IT project, please don’t hesitate to contact us.



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4AM Group consists of several divisions including 4AM Connect, 4AM FreeWeb and 4AM Recommends providing free initial consulting for web design, website development, email marketing, internet consulting, search engine optimization, brand identity and print, ecommerce, custom applications, multimedia, and web page hosting in Vancouver, Victoria, Whistler, and Kelowna, BC, Calgary and Edmonton, Alberta, Toronto and Ottawa, Ontario, Montreal, Quebec, New York and New Jersey, New York, Seattle, Washington, Portland, Oregon, San Francisco and Los Angeles, California, Denver, Colorado, Miami, Florida, West Virginia and more!

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