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        4AM Group Success Story

Joel Jaffe - Tenor, Salt Lake City, Utah
Project: Web site design and development / Flash rich media production
Year: 2003
Website: www.joeljaffe.com

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overview
A native of North Vancouver, BC, Joel Jaffe is currently studying and performing in Salt Lake City. He began his musical studies as a choral student under Bruce Pullan, director of the Vancouver Bach Choir. Following several years of choral singing, while continuing his studies in piano, Joel began his vocal studies with Marianne Weltman in Seattle, Washington. No stranger to the concert stage, Joel has also appeared as tenor soloist with the Vancouver Bach Choir and Vancouver Symphony Orchestra in a Sing-Along of Handel's Messiah, and with the Capilano College Singers in Schubert's Mass in C. Joel Jaffe has also performed several recitals in the Vancouver and Seattle areas.

Joel wanted an interactive Flash website that would not only cater to the North American audience, but opera fans from around the world. Personal branding and identity development were other requirements of this project.


results
4AM Group worked with Joel Jaffe to develop a streamlined, contemporary and interactive Flash promotional website. Identity development and personal branding of the rising star was of utmost importance to 4AM. The interactive solution was developed to target a world wide audience; comprised of any age, gender, nationality and race. The final result provided a highly animated, consistent and friendly user interface complete with Joel Jaffe recorded performances.

Website traffic to Joel Jaffe’s site was astonishing with over one hundred unique visitors in the first week of the launch date. Global traffic continues to increase at an alarming rate. Total unique visitors today total in the hundreds. The use of graphics, photos and music instead of text allowed Joel Jaffe to share his joy of music with an international audience. The use of streamlined Flash techniques between website pages made for easy transitions and great user experiences.

If you have any questions regarding your next web site design, email marketing or IT project, please don’t hesitate to contact us.



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4AM Group consists of several divisions including 4AM Connect, 4AM FreeWeb and 4AM Recommends providing free initial consulting for web design, website development, email marketing, internet consulting, search engine optimization, brand identity and print, ecommerce, custom applications, multimedia, and web page hosting in Vancouver, Victoria, Whistler, and Kelowna, BC, Calgary and Edmonton, Alberta, Toronto and Ottawa, Ontario, Montreal, Quebec, New York and New Jersey, New York, Seattle, Washington, Portland, Oregon, San Francisco and Los Angeles, California, Denver, Colorado, Miami, Florida, West Virginia and more!

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