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        4AM Group Success Story

Yung Kee Restaurant, Hong Kong, China
Project: Web site design and development / Flash rich media production
Year: 2003
Website: www.yungkee.com.hk

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Yung Kee Restaurant, located in Hong Kong, has been consistently ranked as one of the top restaurants in the world. Last year represented the 60th anniversary of "Yung Kee Restaurant". More than half a century ago, it was a modest cooked food stall in Kwong Yuen West Street. Its founder, Mr. Kam Shui Fai was renowned for his Roast Goose. So even tourists and crewmen flocked in groups to savour the specialty from Hong Kong-Macau Ferry Terminal. Yung Kee Restaurant acquired fame for its gourmet specialty-Roast Goose. It became well known among people in Guangdong, Hong Kong and Macau, and it also attracts thousands tourists from foreign countries. Yung Kee Restaurant also completed a one-year successful partnership with Cathay Pacific late last year.

Rated as one of the top 15 restaurants in the world, Yung Kee Restaurant wanted to create a promotional website for its 60th Anniversary celebrations in November 2002. The main objectives were to promote Yung Kee’s book, “60 Years of Yung Kee,” their alliance with Cathay Pacific and their ongoing dedication to Po Leung Kuk Charity in Hong Kong.


results
4AM Group worked with Yung Kee Restaurant to develop a global website that catered to a worldwide audience. The site was designed in three languages: English, Chinese and Japanese. Three main sections detailed the important and significant aspects of the anniversary. A brief promotional summary of Yung Kee’s book gave a reflection of the restaurant’s historic past. The Cathay Pacific section detailed Yung Kee’s alliance with the top airline in the world. Yung Kee’s strong desire to donate time and money to Po Leung Kuk Charity was also presented in the website.

Launch of the 60th Anniversary site came under rave reviews in Asia, especially in Hong Kong, China and Japan. In addition, global internet visitors have increased immensely. The creation of a contemporary site based on visual graphics has greatly increased usability, interactivity and user friendliness.

If you have any questions regarding your next web site design, email marketing or IT project, please don’t hesitate to contact us.



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